As an online retailer, its difficult to connect with your customers in the same way that a traditional brick and mortar retail shop can. Hoptocopter™ Films’ objective was to create a CO/FILM™ for Shoreline Music that would not only inform their customers about their company but would also engage those customers emotionally by showing the humanity behind Shoreline Music’s online store.

As we began, we felt that the most powerful, honest, and compelling story we could tell was that of personal community and culture the store has helped to create.

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